everyone is a designer

Why everyone is a designer… but shouldn’t design

“Design is everywhere, inevitably everyone is a designer,” says Tim Brown of IDEO. That’s something we’ve heard time and time again. Because if you’re a problem solver, you’re a designer. Even Don Norman, who coined the term “user experience,” says that everyone is a designer. As he writes: “We are all designers. We manipulate the environment,…

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Don’t Forget Print, Your Best Marketing Ally

Small businesses are always looking for ways to bring in new customers, but when you consider the plethora of marketing tools available it can be overwhelming for many business owners to use the power of all available channels for optimal growth. Keeping up with the demands of Facebook, Twitter, LinkedIn, Pinterest, and Instagram is a…

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Innovative Creative Branding Through Drones

In Leeds, England, DS.Emotion, a creative agency that specializes in destination marketing, is using drones to help create innovative branding campaigns for clients. Drones have gone mainstream and what used to be relegated to military engagement has found its way into just about every market sector from agriculture, search and rescue, recreation and advertising to broadcast, terrain mapping,…

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creative workspace

How To Boost Performance Through Thoughtful Workplace Design

Does workplace design boost performance, or is it another passing trend for companies who are grasping at straws in their ongoing quest to be “cool”, innovative or enticing in their efforts for attracting top talent? First, let me be clear: I’m not an expert in the design of physical workspaces. But, having had the privilege…

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A Social Media Platform For Business That Will Profoundly Transform Branding

A new study from the CMO Council entitled, “Making The Workplace A Brand-Defining Space,” suggests that there is a disconnect between our brands’ personalities and the degree to which our employees embody those brand personalities. But a new social media service for business called CultureSphere aims to change all that, and may just put the old “company…

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How Shake Shack Made a 70-Year-Old Font Hot Again

Washington DC has its first official font. All of the city’s communications will be set into Neutra, the same typeface used by the beloved hamburger chain Shake Shack. Lots of cities have adopted official typefaces for their districts or transportation systems. Some, like Eindhoven in the Netherlands and Chattanooga, Tennessee, use custom fonts. New York…

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Coca-Cola Campaigns Against Labels… And Does It Literally

Coca-Cola has been known for its creative advertising with a local touch. This year, they have created a campaign for Ramadan to highlight their campaign to fight against stereotypes and removed preconceived labels on people. And they did it literally. For their campaign for Middle-East countries, Coca-Cola removed their brand name as well as other labels in their…

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South Florida agency joins Clorox, Colgate Palmolive, Unilever at American Package Design Awards 2015 with three retail consumer product wins

South Florida designers join Clorox, Colgate Palmolive, Unilever at American Package Design Awards 2015 with Wins in Three Categories Manufacturers receive free product packaging and design quiz to celebrate. April 17, 2015, Delray Beach, FL— Sack Lunch Marketing (SLM) has been named champion in three categories at the 2015 American Package Design (APD) Awards from Graphic…

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Sweet Designs

    We’ve all heard of the new concept of 3-d Printing but how about 3-d sugar printing. The Sugar Lab is creating all kinds of unique geometric sugar creations.Sweet Designs!

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